Can You Sell Your Novel?

About advertising a book Maxwell Perkins once remarked, “If a book is absolutely dead, all the advertising in the world isn’t going to help. But if it’s got a glimmer of life, if it’s selling a little bit maybe in only one or two spots, it’s moving enough to be given a push.”

Today, books have become more difficult than ever to market. You may feel the battle won when your manuscript is accepted, but from a publisher’s standpoint, such factors as the inflation of book advances, the tightening of corporate budgets and an intensely competitive marketplace have made marketing as vital a function of the publishing process as the editorial acquisition itself. Marketing plans are now often outlined even